Marketing Planning and Strategy (Organizations or Individuals) 2 Assignment

Marketing Planning and Strategy (Organizations or Individuals) 2 - Assignment Example One of the most effective tools is to get the customers involved in the marketing process through the social networking sites such as Facebook, MySpace and LinkedIn. Additionally, it is recommended that the customers’ opinions are sought during the testing or initial phase so that they feel part of the entire marketing campaign (Hennig-Thurau et al., 2010; Kotler & Keller, 2011). Both marketers and consumers are crucial elements for effectiveness of the marketing programs. Since the consumers are at the consumption end, the marketing team has to make sure that the messages are communicated via the most frequently used mediums such as social media, technological gadgets (smartphones, tablets) and Television (Akroush, 2012; Kotler & Keller, 2011). Hence, the marketers and consumers have to work like a team so that they can reap the benefits of successfully meeting the customer’s demands. At present, the latest trend in marketing is to develop a two-way strategy which will ease the message delivery and receiving procedure. The professionals have to utilise the mediums available in the market with complete and strategic analysis so that the company can survive in the ever changing market. Hennig-Thurau, T., Malthouse, E., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The impact of new media on customer relationships. Journal of Service Research, 13(3),

The HR Director - about JAL Essay Example | Topics and Well Written Essays - 3000 words - 2

The HR Director - about JAL - Essay Example I would appreciate if the JAL and IASCO workers could come up to me and share with me what they feel about the entire working regime in place and how they can contribute towards a changing climate. This would put an end to the acrimony which has arisen within the JAL umbrella and which needs to be taken care of at the very earliest (Tomei 2003). The organizational fabric is getting hurt and this cannot be tolerated at all. So it is in the best interest of the organization to keep away those factors which are creating some form of nuisance and find a way to deal with him in a very strict and harsh way. On the same token, all out efforts would be made to ensure that there are no problems left at the end, so that the JAL employees and the IASCO workers could take a sigh of relief. The tension thus existent could be thwarted if I am steadfast in my approach to resolve all disputes and if I am geared to meet these problems in a head on manner, which I shall promise to do with all my faith and conviction. I believe the business is going wrong because there is no set philosophy of the work as such. The employees are uncertain about their jobs and some of them think of the other clan as the inferiority group, which is abysmal to state the least. I would take notice of this in a very strict way because at the end of the day, each employee there is meant to attend work so that they can give their best, and not to indulge in petty issues and fights. My aim is to address these matters because these mean a lot for the sake of the organization and which is in essence hurting the cause of JAL as a single unit. The business is also going wrong because no one is paying attention at the moment, and much care has to be brought in within the related equation. At the beginning of my term, I would make it clear that discipline would rule the roost because it is the only thing that unifies the organization as a single entity. If the employees are disciplined enough to understand that their organizational basis depends on their courteous behaviors and actions, the organization shall return the favor to them as well.